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Blockchain seems to be just about everywhere these days. Cryptocurrencies are usually the first association that people have when they hear the word blockchain. But it is something that is entering many more specific parts of our lives. One of the things that makes blockchain attractive is the level of transparency that it brings. With transparency comes accountability and in the wake of the recent scandal involving 87 million Facebook users’ data being inappropriately shared with Cambridge Analytica, these are things that more and more users are likely to care about when it comes to their information. Facebook was already seeing a decline in users before than scandal hit. Since the beginning of 2018, changes have been implemented with the newsfeed and advertisers have scrambled to figure out how to make sure their content remains lucrative. Another thing to take into consideration is Big Data. Companies are researching social media pages for marketing purposes. Their appro...